Examples of artificial intelligence use in business

Artificial intelligence in business

Artificial intelligence (AI) is all around us. You have likely used it on your daily commute, searching the web or checking your latest social media feed.

Whether you're aware of it or not, AI has a massive effect on your life, as well as your business. Here are some examples of AI that you may already be using daily.

In business management:

Applications of AI in business management include:

• spam filters
• smart email categorization
• voice to text features
• smart personal assistants, such as Siri, Cortana and Google Now
• automated responders and online customer support
• process automation
• sales and business forecasting
• security surveillance
• smart devices that adjust according to behaviour
• automated insights, especially for data-driven industries (eg financial services or e-commerce)

In e-commerce:

AI in e-commerce can be evident in:

• smart searches and relevance features
• personalisation as a service
• product recommendations and purchase predictions
• fraud detection and prevention for online transactions
• dynamic price optimisation based on machine learning

In marketing

Examples of AI in marketing include:

• recommendations and content curation
• personalisation of news feeds
• pattern and image recognition
• language recognition - to digest unstructured data from customers and sales prospects